WEBSITE MERCHANDISING TOOLS
PURECARS UNDERSTANDS AUTOMOTIVE.
PureCars combines automotive expertise with powerful advertising technology to deliver industry-leading solutions. We are a certified partner with over 16 OEMs across North America and work with premier advertisers such as Google, Meta, Amazon, Spotify and others to give your dealership access to the most popular ad channels.
Whether you’re looking to achieve lower ad cost per sale, or per repair order, you can rely on the PureCars advertising platform. Our experienced team uses this tech to engage with you, activate your ads, optimize your results in real-time and report performance – ultimately driving your marketing and sales success.
PAID SEARCH
PureCars ensures your budget is spent wisely across Google and Microsoft Bing with dynamic paid search based on what vehicles your dealership has in stock. Our platform gives us the ability to customize your campaigns to highlight incentives and quickly update offers across thousands of ads.
Take advantage of platform partner expertise with additional campaigns such as Google Vehicle Ads, Performance Max, and Automotive Inventory Ads.
PAID SOCIAL
Whether you are looking to drive local awareness, improve service retention or feature vehicle offers, social advertising puts you directly in front of your customers within their favorite social media sites.
PureCars helps your dealership implement a comprehensive strategy to get more leads, sales, and service appointments through a wide range of social media ad types such as static, dynamic inventory, video, and lead ads. Supercharge your digital marketing with a full funnel paid social strategy.
DISPLAY
Not all programmatic advertising is alike, you shouldn’t settle for a bare bones ‘set and forget it’ approach. PureCars display advertising harnesses the power programmatic display used by the largest global companies with DV360, deployed programmatic advertising.
With PureCars, you’ll have access to Oracle and Google curated audiences for more efficient display advertising targeting in-market buyers.
PROGRAMMATIC VIDEO
Capture your customer’s attention with branded videos highlighting your dealership benefits, incentives and service offers on the YouTube Trueview network.
Target potential customers by video type, shopping intent, your customer list, retargeting, or custom audiences, while they are watching videos and researching their new vehicle.
PROGRAMMATIC OTT/CTV
Reach the majority of North American consumers more efficiently and effectively than traditional TV with connected TV advertising. PureCars gives you access to advertising on 400+ channels and optimizes your TV advertising budget by only showing your ads to in-market customers – unlike traditional broadcast and cable advertising.
PureCars dealers have direct access to reach shoppers on large screens and devices with highly-targeted, unskippable ads, based on geographic location, life events, vehicle ownership, your own first-party data, and more with efficient advertising buys through our partners including Amazon, Hulu, Disney, and Google Marketing 360. In addition to more efficient TV advertising, our PURE Insights provides the same type of reporting you are used to with all other types of digital advertising.
STREAMING AUDIO
Reach your customers when they are streaming audio on their phone, in their cars, and at home with PureCars Streaming Audio. PureCars is the exclusive tier 3 automotive direct buyer on the Spotify advertising platform, the #1 audio streaming platform in the world.
With PureCars Streaming Audio on Spotify, dealers get access to on average 18.5% additional reach to radio advertising and a premium audience of 134 million monthly listeners.
